Sales & Marketing Collateral Designs

Campaign Development, Digital & Print Advertising & Marketing Design

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OVERVIEW

As Afia's portfolio and retail presence have grown, I've developed a wide range of sales and marketing materials across digital and print channels. The work supports retail promotions, e-commerce, shopper marketing, and sales initiatives while maintaining a consistent visual identity across the brand's many customer touchpoints.

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MY ROLE | Designer & Creative Lead

Campaign concept development • Digital advertising • A/B testing • Brand application • Print design • Production artwork • Retail marketing

I help concept digital advertising campaigns and develop multiple creative variations for A/B testing, adapting the work to different retail platforms and specifications. For printed sales and marketing materials, I apply Afia's brand guidelines to create engaging, on-brand communications while managing design requirements and production specifications.

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DELIVERABLES

• Instacart digital advertising

• Retailer e-commerce pages

• Digital campaign concepts and A/B test variations

• Sales sell sheets

• Coupons and promotional materials

• Print & digital advertising