Afia Spice Packaging

Packaging Design, Art Direction & Product Photography

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OVERVIEW

Afia Spices was a new product line designed to bring the brand's Eastern Mediterranean flavors into the spice aisle. The goal was to create packaging that felt high-end and giftable for a premium price point while still feeling unmistakably Afia.

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The design builds on established Afia elements,  including arches, patterns, and Eastern Mediterranean influences, while expanding the brand's visual language into a new category.

 

Sustainability of the final product was important to our mission, making material and function carefully considered throughout the design process.

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MY ROLE | Sole Designer

Creative direction • Packaging design • Production artwork • Art direction • Product photography • Mockups

 

I led the project from concept through production, collaborating with Afia's owners, printers, and suppliers to refine the design, materials, finishes, and final packaging.

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I also art directed and photographed the finished products for the launch, creating imagery for marketing and promotional materials.

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DELIVERABLES

• Packaging for 6 retail spice tubes, 3 bulk bags, 2 large tubes for Costco

• Gift box and informational cards

• Product photography

• Print production and supplier coordination

• Mockups and prototypes