Coop De Lavender Packaging & Display

Design Refresh, Packaging & Display Design

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OVERVIEW

Coop de Lavender had an established visual identity but needed a more cohesive system that could carry across its growing range of products and retail materials.

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The goal was to maintain the natural, handcrafted feel of the business while giving the packaging and supporting materials a more polished and unified presence.

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MY ROLE | Sole Designer

Brand development • Packaging design • Display design • Production artwork • Product Photography • Mockups

 

I developed the color palette and visual standards for the brand refresh, then applied the updated direction across packaging, displays, and marketing materials. I worked directly with the client and production vendors to bring the designs through to final production.

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I also photographed the finished products for launch, creating imagery for web, marketing and promotional materials.

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DELIVERABLES

• New brand color palette and defined visual standards

• Packaging design across multiple products

• Retail display for Sprouts

• Promotional materials

• 3D mockups

• Product photography

• Web and print-ready assets