Afia Meals Packaging

OBJECTIVES

• Create a line of frozen meals while retaining elements that resonate with existing customer base.

• Highlight ingredients and clean eating

• Attract new customers and increase brand awareness 

• Highlight reusability and sustainable packaging

 

TARGET AUDIENCE

• Cooking enthusiasts, home chefs, and foodies who value authenticity, quality and global flavors

• Busy families and professionals looking for a healthy, quick meal without losing the feeling of home cooking

 

BRAND ATTRIBUTES

• Eastern Mediterranean

• Family Owned / Woman Founded

• Heritage Recipes 

• Clean Ingredients

 

CREATIVE DIRECTON

• Create a cohesive visual system that allows for easy recognition of the Afia brand while differentiating each meal

• Incorporate vibrant colors and patterns inspired by Syrian tiles

 

COLLABORATION/ROLE

• Collaboration with Preacher Design Agency after process and concept work for initial bowl designs.

• I took over design work again after receiving deliverables, making adjustments shown

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