Coop De Lavender Rebrand

OBJECTIVES

• Refresh brand identity to be more consistent with the lavender farm

• Creating recognizable elements that can be used across different product lines

• Highlight symbiotic agriculture (bees)

• Strengthen brand recognition and recall through cohesive visuals and messaging.

 

TARGET AUDIENCE

• Wholesale: Boutique grocers and stores 

• Retail: Customers interested in responsibly sourced, natural ingredients

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CREATIVE OUTCOMES

• Emphasizes the calming and soothing properties of lavender through imagery and color pallet.

• Incorporates elements of nature and sustainability (Lavender and bees) to align with the brand's commitment to eco-friendliness.

• Utilizes a modern and minimalist design approach to appeal to contemporary tastes.

• Use of a sophisticated color palette inspired by lavender fields, the farmhouse and natural surroundings.

• Creates a memorable and versatile brand mark that can be easily recognized across different product lines.

• Change of design orientation for better brand recognition and product display.

 

DELIVERABLES

• Updated logo and brand mark

• Brand style guide outlining typography, color palette, imagery guidelines, and usage rules

• Packaging redesign for multiple product lines

• Promotional flyer

• Product Display

• 3D mockups

• Web ready assets

• Print ready files