Afia Spice Packaging

OBJECTIVES

• Create a luxury line while retaining elements that resonate with existing customer base.

• Highlight spice imagery 

• Attract new customers and increase brand awareness 

TARGET AUDIENCE

• Wholesale: Boutique shops and local restaurants

• Retail: Cooking enthusiasts, home chefs, and foodies who value authenticity, quality and local brands

BRAND ATTRIBUTES

• Eastern Mediterranean

• Family Owned / Woman Founded

• Heritage Recipes 

• Clean Ingredients

CREATIVE DIRECTON

• Create a cohesive visual system that allows for easy recognition of the Afia Foods brand while differentiating each spice blend.

• Inclusion of gold and lanterns to highlight luxury while also nodding to the Syrian heritage

DELIVERABLES

• Packaging design across 3 spice lines

• Gift Box 

• Information cards to be included inside gift box

• Mockups and prototypes for presentation and testing purposes.

• Packaging artwork files formatted for print and production.