Kitchen Guard Franchise Marketing
Brand Application, Ad Campaign Design & Marketing Collateral
OVERVIEW
Kitchen Guard provides professional kitchen exhaust cleaning and maintenance services for commercial kitchens. Working with a local franchise owner, I developed a range of marketing materials to support ongoing customer acquisition, advertising, and community outreach.
The work required applying Kitchen Guard's existing brand guidelines across a variety of formats and campaigns, while creating materials tailored to the franchise's local market and promotional opportunities.
MY ROLE | Sole Designer
Brand application • Campaign design • Print design • Direct mail • Advertising • Promotional design • Production artwork
I worked directly with the franchise owner from concept through final production, developing creative for both ongoing marketing needs and individual promotional initiatives. I was responsible for maintaining brand consistency across each application while adapting the design approach to different formats, audiences, and campaign objectives.
DELIVERABLES
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Flyers and promotional materials
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Business cards
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Quarterly advertising campaigns
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Sequential advertising series for print and digital
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Promotional golf ball boxes for a sponsored event
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Print-ready production artwork


