"More Mezze Campaign"

Campaign Development, Digital & Print Advertising & Marketing Design

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OVERVIEW

A campaign created to promote using Afia Kibbeh and Falafel for easy mezze boards during the holidays. The campaign slogan is a rift off of Afia's brand slogan "Mediterranean More Often" to create brand familiarity. 

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MY ROLE | Designer & Creative Lead

Campaign concept development • Digital advertising • A/B testing • Brand application • Email design • Social Media

Collaborated with the marketing team to concept the campaign. Hands on work to photograph images and design multiple creative variations for A/B testing, adapting the work to different platforms and specifications. 

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DELIVERABLES

• Instacart digital advertising

• Digital campaign concepts and A/B test variations

• Social media designs for posts and advertising

• Email campaign