Brand Design Development

Art Direction, Brand Development, Print & Digital Design

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OVERVIEW

Poppin Jobs is a career platform connecting students and job seekers with employers through a digital website and app. As the brand has developed across its digital and physical touchpoints, the project has involved establishing a cohesive visual identity that can translate across the platform, marketing materials, and in-person events.

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MY ROLE | Art Director

Art direction • Brand development • Digital design • Creative direction • Design leadership • Print design • Trade show design

I provide art direction for the development of the Poppin Jobs website and app, help develop and maintain the brand guidelines, and oversee design execution with a junior designer. I also design the brand's printed marketing materials and trade show environments, ensuring the visual identity remains cohesive across digital and physical experiences.

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DELIVERABLES

• Brand guideline development

• Website and app art direction

• Junior designer direction and creative oversight

• Print marketing materials

• Trade show booth graphics

• Event and promotional materials