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Bao'd Up Packaging

Brief:

Exemplify the Bao’d Up brand vision in the form of 3 concept territories to explore

  • ​Territory 1 - Culinary Experience: Leverage ‘suggested serving’ images to whet shopper’s appetites & warm wood tones found in restaurant

  • Territory 2 - Restaurant Experience: Leverage the simplicity of the yellow + fun branding & illustrations to mimic the restaurant experience at home

  • Territory 3 - Authentic / Chef Made: Elevate Chef Ting, logo & fonts, feature key ingredients for each flavor with a large focus on quality / how it’s made

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